Crypto-focused YouTube channels are seeing their weakest audience engagement in more than four years. New data revealed that the overall view counts have continued to slide.
While crypto viewership is likely to return to 2021 levels eventually, experts do not expect a recovery this year.
Retail Exodus Hits Crypto YouTube
As per the latest data shared by analyst Benjamin Cowen, the 30-day moving average of views across dozens of major crypto YouTube channels has fallen to levels last seen in January 2021. The downturn is not limited to a single platform or algorithm change. Instead, it is a continued slide from post-2021 peaks, with recent activity dropping to a multi-year low.
YouTuber Tom Crown said the slowdown has extended across social platforms since October 2025, and sentiment is now comparable to prior bear markets. Another creator, Jesus Martinez, said he grew his channel steadily since early 2022, but even his best videos never matched the peaks he saw in 2021.
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