The leading US cryptocurrency exchange advertised itself during the major sports event Super Bowl. Chief Product Officer Surojit Chatterjee said that the marketing move generated “more traffic than we’ve ever encountered,” which briefly disturbed operations. Nonetheless, he assured things were quickly put under control.
The Super Bowl Effect
Similar to other crypto exchanges, Coinbase used the popularity and the massive audience base behind Super Bowl to promote its services. The ad consisted of a colorful bouncing QR code, which upon scanning, led viewers to the company’s promotional website.
Additionally, the trading venue offered $15 worth of free bitcoin to anyone who signed up until February 15 and vowed to distribute a $3 million giveaway to existing customers.
Shortly after, Coinbase revealed that the marketing efforts were “more popular” than expected, causing an outage on the platform.
Oh wow that was more popular than we expected, but don’t worry … we’re a
We współpracy z: https://cryptopotato.com/coinbase-super-bowl-ad-caused-disruption-on-its-platform/
