Super Bowl LVI’s face-off between the Cincinnati Bengals and Los Angeles Rams was also a face-off between two of the biggest crypto exchanges: FTX and Coinbase.
The two crypto firms—which typically vie for customer order flow—competed for eye-balls through their own Super Bowl ads, confirming earlier reports that the firms would have spots in this year’s event.
Coinbase’s minute-long ad with a QR code bouncing across the screen invited viewers to participate in a large giveaway, with over $100 million in incentives for the crypto community expected this year.
Here’s how it works: New customers who join Coinbase by February 15 will receive $15 in BTC to get started on the platform. New and existing Coinbase customers can then enter for a chance to win 1 of 3 $1 million dollar prizes.
The ad prompted a swift reaction on Twitter, where Coinbase started to trend minutes after the ad aired.
The Coinbase commercial with just the QR code, and no dialogue or context, was kin
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