Domain name investing is one of the internet’s oldest money-making machines, with web addresses being resold for thousands of dollars. Consulting firm BCG estimated that dot-com (.com) domain names, on average, sell for around $2,000 in the secondary market. That presents investors with attractive upside potential from the typical retail price of $10 to $16. Still, some high-end web addresses have been resold for millions of dollars. Electric carmaker Tesla Inc. famously bought the tesla.com domain name for roughly $11 million.
Despite the high potential returns, domain investing is popular only among a certain group of internet entrepreneur
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