By implementing timestamping and blockchain technology, media and publications can increase their readers’ assurance.
Readers expect their news content to be reliable and trustworthy, yet many doubt it actually is. Readers cite issues like unchecked sources, rushing too fast to print, careless reporting and news sites being deliberately misleading as contributing to their eroding trust in published content. Yet readers seek out — and are even willing to pay for — credible, factual, objective news. Increased trust will come from providing more transparency into the reporting and writing process, and the solution to this for news sites will come from an unusual source: blockchain technology.State of trust in publishing todayWe recently conducted a report called “Trust in Digital Publishing” that sought to uncover how readers currently feel about the news sites they follow, the stories they see and how credible they t
Źródło: https://cointelegraph.com/news/blockchain-can-help-publishers-improve-audience-trust
