BlackRock has dropped a new spot ETF ad labeling Bitcoin simply as “progress” as it looks to take the lion’s share of the market.
BlackRock holds more than $6 billion in BTC as institutional inflows continue to increase and the digital asset finds stability above $51,000.
BlackRock has just released a new advertisement for its iShares Bitcoin Trust (IBIT) ETF. In the ad, the asset manager described Bitcoin as progress, notably avoiding labeling it as either a commodity or currency.
The advertisement interestingly called on investors to access Bitcoin, where they can get stocks and bonds. This suggests that it’s calling on traditional investors involved in the traditional markets to explore and invest in BTC.
New iBit Bitcoin ETF advert landing in all publications @coryklippsten $iBit #Bitcoin @EricBalchunas @JSeyff pic.twitter.com/ibnSpGCBdr
— Bitcoin ETF adverts archive (@BitcoinBombz) February 19, 2024
The new ad has attracted major attention in the crypto community. Bloom
