A PR team sits down to vet fifteen crypto outlets for a new campaign. Five browser tabs, a Google Sheet with twelve columns, three hours of work, and the result is a partial view that is already outdated by the time it lands in Slack.
The spreadsheet is trying to answer five real questions about each outlet. Teams that never separate the questions from the data mess stay slow, and decisions default to familiar brand names.
Evaluating crypto media outlets does not require a spreadsheet. It requires five checks, done consistently, against data that actually stays current.
Why Spreadsheet Evaluation Falls Short
Outlets move fast. A crypto publication that looked strong last quarter may already be past its peak, and a sheet built six weeks ago cannot catch that.
A recent report showed Cointelegraph’s US traffic dropped 80% in a single quarter, a shift no spreadsheet is going to reflect until someone manually updates it.
The other problem is reconciliation. A sheet built to c
We współpracy z: https://cryptodaily.co.uk/2026/04/best-ways-to-evaluate-crypto-media-outlets-without-a-spreadsheet
