The world’s biggest football organization, FIFA, has picked Avalanche to launch its own blockchain initiative.
Dubbed FIFA Blockchain, it will operate as a Layer-1 network and will deliver digital collectibles and “next-generation fan engagement at a global scale.”
The official announcement, which went live earlier today, added that FIFA Blockchain will aim to streamline operations, optimize user experience, and deliver consistent, interoperable digital products to its fan base of billions of people.
The organization has decided to use blockchain to satisfy the growing needs for verifiable digital ownership and direct engagement between holders and audiences. Unlike traditional systems, blockchain will allow the creators to create purpose-built networks that can “scale efficiently and support meaningful user experiences.”
FIFA decided to tap Avalanche in its blockchain endeavor due to its structure that enables the “deployment of sovereign networks, known as L1s, that are o
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