Bill Hoogterp is an author, entrepreneur, and one of the top executive coaches worldwide. He has advised dozens of Fortune 500 CEOs, and last year his company LifeHikes offered trainings at more than 100 global companies in 47 countries and seven languages. In this series for Fortune he has coaching conversations with real executives striving to become better leaders.
The subject of this week’s conversation is Dave, head of strategy in his 30s for a large consumer products company whose boss said could be more “bad a**.”
Bill: My time is your time, how can I be helpful?
Dave: I got some surprising feedback from my boss. He is not the first to say it, but generally, that I don’t come off as… well, that I come off as serious but too nice.
Bill: What do you think?
Dave: He said I should still be a good guy but sometimes you have to be a bad-a**.
Bill: Oh, this is very interesting. Say more. Start with what you want to be more of?
(Long pause)
Dave:
We współpracy z: https://fortune.com/2025/03/23/ask-a-ceo-coach-am-i-too-nice/
