Apple hinted at upcoming plans involving generative artificial intelligence (AI) during its latest shareholder meeting, according to a report from CNBC on Feb. 28.
Cook said during the call:
“Later this year, I look forward to sharing with you the ways we will break new ground in generative AI, another technology we believe can redefine the future.”
Cook explained that Apple sees “incredible breakthrough potential” for generative AI and is investing significantly in the area. He added that generative AI can create transformative opportunities for users by improving productivity and problem-solving, among other things.
User devices
Cook said some Apple services already use AI, including the hand-tracking tool in its Vision Pro VR headset, heart rate alerts in the Apple Watch, and automatic emergency calling on the iPhone. Cook made similar comments in August 2023 when he said that AI is part of “virtually every product.”
Separate reports from Reuters imply that, unlike certa
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