And It’s Gone

And It’s Gone

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A PDF pamphlet of this article is available for download.
Stan Marsh, age 10, is standing in line at the bank. He’s just received $100 from his grandma and despite wanting to spend it, his dad has brought him to the local branch to learn the important life lesson of saving money. Stan brings his check to one of the clerks, who commends him for letting his money work for him, puts it into a money market mutual fund, reinvests the earnings into foreign currency accounts with compounding interest — and promptly loses all of it.
The “And it’s gone” meme, as it’s now known, is an interesting starting point to begin thinking about memetic history, especially as it relates to memes as a response to financial crises. The episode itself aired in March of 2009, six months after the collapse of Lehman Brothers and the same month that the popular memegenerator.net first came online

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