Amazon is launching Q, an artificial intelligence-based chatbot, in response to the efforts of competitors such as Microsoft and Google. Q can help employees complete tasks, improve communication and synthesise content.

• Amazon has announced the launch of Q, a commercial chatbot based on artificial intelligence.
• Amazon was responding to competing companies that have launched chatbots and attracted public attention.
• Amazon claims that Q will support employees in completing their tasks, improve daily communication and synthesise content.

With this surprising information, Amazon responded to the actions of competing companies that have launched chatbots and attracted public attention. The announcement was made during the company’s annual conference in Las Vegas, which was dedicated to AWS cloud computing.

A year ago, San Francisco-based startup OpenAI released ChatGPT, which generated a lot of public and industry interest in generative artificial intelligence. These tools are able to create text content such as essays, marketing offers, emails and others that are similar to the human writing style.

Microsoft, a major contributor and investor in OpenAI, originally capitalised on this popularity. The company owns the rights to ChatGPT’s core technology and used it to develop its own generative artificial intelligence tool called Copilot. However, this encouraged competitors such as Google to launch their own versions.

These chatbots represent a new era of artificial intelligence that can intervene, create text on demand and even generate original graphics and videos by utilising an extensive library of digital books, online articles and other media.

According to Amazon, Q is able to support employees in their tasks, streamline daily communication and synthesise content.

Companies can also connect Q to their own data and systems for a more relevant and personalised experience. The technology is currently available in a preview version.

Although Amazon is considered a leader in artificial intelligence research, the company is not as dominant in cloud computing as its competitors Microsoft and Google.

In a recent evaluation conducted by Stanford University, which assessed the transparency of the ten leading artificial intelligence models, including Amazon’s Titan, Amazon was ranked last.

According to the researchers, the limited transparency can make it difficult for users of the technology to judge its security.

Meanwhile, the company continues to expand its AI research. In September, Anthropic, a San Francisco-based AI start-up founded by former OpenAI employees, announced that Amazon will invest 4 billion dollars in the company.

The tech giant is also introducing new services, such as an update for its popular assistant Alexa. This new feature allows users to have more human-like conversations with Alexa and create artificial intelligence-generated summaries of customer reviews.