Crypto airdrops can be a successful way to attract users to a project. CoinGecko reports that airdrops distributed tokens worth $26.6 billion between 2020 and 2023. They usually aim to introduce a token on the market, reward early supporters, and spark interest among crypto fans. If executed properly, they can facilitate a project’s traction, but botched giveaways have a disastrous impact.
Unfair distribution, delayed schedules, and unrealistic expectations
Hamster Kombat, Catizen, and EigenLayer faced backlash for unfair distribution, delayed schedules, and unrealistic expectations, which caused a decline in trust and token prices. The Hamster airdrop was originally scheduled for July 2024 but faced delays due to technical issues. It took place in September, but less than 90% of the tokens were distributed, with the remainder postponed until July this year. The unexpected events frustrated airdrop participants, even leading some to call for a boycott.
Smog Token and Grass Protocol s

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