Google has initiated trials in the UK for search answers generated by artificial intelligence (AI), following a previous testing phase in the US. The feature is nicknamed “Search Generative Experience” by Google and aims to revolutionize how users obtain answers from the search engine giant.
Google AI Testing: Challenges and Considerations
The “Search Generative Experience,” feature which has been in development for almost a year in the US is accessible to users who signed up via Google Labs. Hence, the UK trial will involve a limited portion of search traffic from logged-in users. These users will have AI-generated “overviews” displayed at the top of select search results.
Although Google is a well-established search engine, the integration of Copilot AI in Microsoft’s Bing is proving to be a stiff competition for the tech giant. The integration of AI is seen as a way to stay ahead of the competitive curve.
However, publishers have raised concerns regarding their visibil

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