AdEx, a prominent blockchain-based advertising platform, has introduced AdEx AURA, an advanced AI-powered tool designed to utilize public blockchain data from Ethereum (ETH) and Layer 2 to deliver personalized recommendations for users and developers, as learned by Finbold on Monday, December 23.
With advanced AI models, AURA evaluates blockchain activities, such as transaction patterns and app usage, and uses them to deliver custom-tailored actions. For example, the tool can recognize and recommend relevant services to frequent decentralized exchange (DEX) traders or guide the bridging funds to new blockchains, fostering a seamless user experience.
An AI agent for digital advertising
AURA operates unlike traditional targeting models. As an AI agent, it aligns the user’s and ecosystem’s interests to reward value-driven suggestions and promote a fair attention economy. In the spirit of seamless experience, AURA embeds personalized recommendations directly into Web3 plat
We współpracy z: https://finbold.com/adex-releases-aura-an-ai-driven-web3-activity-analyzer/
