The blockchain-based Web3 advertising platform AdEx has announced a new tool called AdEx AURA to help advertisers and decentralized applications deliver more targeted and personalized experiences for users.
AdEx AURA uses artificial intelligence to analyze user’s on-chain activity on networks like Ethereum and Layer-2s such as Polygon and Arbitrum, so it can provide insights that inform greater personalization in Web3.
AURA’s AI models are able to process blockchain activity such as transaction patterns and dApp usage in order to make suggestions, such as relevant actions and services. So if someone often trades on a decentralized exchange platform, it can offer recommended actions specifically for that DEX. Alternatively, if a user recently bridged funds from Ethereum to Polygon, it can suggest actions based on that new network.
AdEx says this makes AURA more like an AI agent than a traditional AI model, helping to reward blockchain service providers and users with more rele
We współpracy z: https://coingape.com/blog/adex-debuts-ai-powered-blockchain-analyzer-to-boost-web3-ad-experiences/
