Bitcoin Magazine
A Bitcoin Berkshire Model: Orange Juice
The corporate Bitcoin landscape is currently dominated by a single, aggressive playbook. Companies following this model rely almost exclusively on capital markets and financial engineering—issuing debt, preferred stock, and common equity at premiums—to turn their corporate balance sheets into amplified, high-beta proxies for Bitcoin.
Now, Orange Juice, a firm launched by partners at ego death capital, is introducing a brand-new corporate strategy to the mix. Rather than acting as a financial engineering vehicle reliant on capital markets, Orange Juice plans to acquire profitable American businesses, hold them indefinitely, improve their operations, and direct part of their excess cash flow into a Bitcoin treasury. While the dominant model turns investor demand for credit securities into Bitcoin, Orange Juice wants to turn sustainable operating earnings into Bitcoin.
To understand the value of this new approach,
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