Although it’s hard to believe, it wasn’t so long ago that purchasing items online from unknown companies was extremely risky, that getting a ride from a stranger was unheard of, and that asking a stranger to rent their house for a few days would have gotten some very strange looks. Today, you might purchase via Amazon from a company you’ve never heard of, while taking an Uber to the AirBnb you booked. In 2011, Forbes predicted how these elements would change with the evolving internet, and that reliable ratings systems would take over our decisions on who to do business with. At the time, companies like Uber and AirBnb were starting to expand, but none of it would have been possible without these rating systems, part of the reputation economy. The internet, and especially social media, have essentially made it harder and harder for companies or people to be terrible without the word getting out. Enough bad reviews can ruin an Amazon-based business, and a 3 star rating o
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