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Maggi Launches Digital Collectibles in OneRare Foodverse
International seasoning brand, Maggi, is set to launch its first-ever digital collectible in the OneRare Foodverse. Maggi couldn’t have chosen a better time to launch. After a turbulent 2022, NFTs have started to bounce back in 2023.
According to the press release, Maggi will launch recipes made with Maggi Noodles, Masala-ae-Magic, and MAGGI Hot & Sweet, as Digital Collectibles that are usable in the Foodverse.
The Foodverse, which is designed to bring the Global F&B Industry to the blockchain, allows companies like Maggi to create virtual food experiences for a global audience. Co-founder of OneRare.Gaurav Gupta believes the platform is unique and allows end users to explore various kinds of food.
According to the head of the Foods Business in Nestle India, Rajat Jain, the team is proud to be launching its first-ever NFT with OneRare. Jain said:
“We bring to people an immersive cooking experience, designe
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