Starbucks, the largest coffee chain in the world, is spreading its hands towards Web3 and non-fungible tokens (NFTs) with the launch of the beta version of Starbucks Odyssey. This new loyalty program will be available to a selected audience, waitlist members containing customers and Starbucks partners (employees) in the U.S.
The Odyssey’s program—
“Selected participants will be able to engage in Starbucks Odyssey ‘Journeys’ which are a series of entertaining, interactive activities to earn collectible ‘Journey Stamps’ (NFTs) and Odyssey Points that will unlock access to exciting new benefits and experiences,” the company said in a statement.
The US coffee chain stated that the program is a key expansion of Starbucks Rewards powered by Web3 technology that allows customers to access new interesting benefits and involvement of members.
“Once logged in, members can participate in ‘Journeys,’ which include a series of interactive activities to complete. The activiti
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