An advertisment by crypto exchange Coinfloor has been banned by the UK Advertising Standards Authority (ASA) for „irresponsibly” promoting Bitcoin as an investment to pensioners.
The advert, in a December edition of local paper the Northamptonshire Telegraph, featured a testimonial from a 63-year-old woman who invested her pension money into Bitcoin and used the exchange’s service to buy the asset “automatically straight from my bank account.”
The ASA drew attention to the advert’s use of the phrase, „there is no point in keeping your money in the bank,” in a passage that likened Bitcoin to „digital gold”.
“Today there is no point keeping it in the bank—the interest rates are insulting,” the advert’s testimonial read.
“That is why when I received my pension, I put a third of it into gold, a third of it into silver and the remainder into Bitcoin.
“To me, Bitcoin is digital gold and it has allowed me to take the steps to secure the cash I already have.”
The ASA upheld
Źródło: https://decrypt.co/61737/uk-advertising-regulator-bans-irresponsible-bitcoin-ad
