Partnerships in the blockchain arena are critically important to the success of the entire industry. That’s because the more users that are onboarded and the more awareness that the protocols bring, the faster the industry reaches a state of mass adoption. However, they are also critical to the individual protocols too. The more impressive the blockchain a protocol sits on, the more users and liquidity across that network, the bigger the pool of users that the protocol can reach. And by the same token (literally), a protocol can strive for as many integrations as possible across chains, as collaborations become the focus of the protocols going into 2022. 
In the crypto realm, just like in the real world, everyone is trying to monetize. The users are trying to monetize by trading, and investing in the cryptos themselves, as well as by staking and pooling their holdings in return for yield. The projects, of course, are selling their protocols and through that their tokens based on the

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