Branded stablecoins will revolutionize reward points in the same way nonfungible tokens are revolutionizing ownership.
The adoption of nonfungible tokens has served as a practical entry point for users joining the crypto economy, driven primarily by their respective fandoms and the benefit-centric nature of the tokens. For instance, if you’re a Lebron James superfan, you can understand why “The Block” from the 2016 NBA finals is valuable on NBA Top Shot without understanding the blockchain. But when it comes to brands, stablecoins are likely to become the biggest entry point.Reimagining rewards points Selling to existing customers costs brands less than acquiring new ones, which is a leading reason why more than 90% of companies have some type of customer loyalty program. Rewards points are one of the most effective methods for increasing both customer loyalty and revenue. For example, Starbucks Rewards is one of the mos
Źródło: https://cointelegraph.com/news/brands-must-tokenize-their-loyalty-and-rewards-programs
