Crypto.com has struck a deal with the Ultimate Fighting Championship (UFC), the world’s leading mixed martial arts organization, becoming its „first-ever global official fight kit partner.”
The news means Crypto.com will now have its logo placed on UFC apparel worn by athletes in competitions, as well as clothing worn by their cornermen or women.
Apparel manufacturer Venum is also UFC’s existing partner and also has its logo on the fighters’ kits. When asked how Crypto.com’s partnership is different, UFC spokesperson Chris Bellitti told The Block that Venum is UFC’s „official outfitting and apparel partner, meaning Venum designs the fight kits for athletes to wear in competition as well as the fan apparel available for purchase.”
Crypto.com, on the other hand, is the „official branding partner on the fight kits, but plays no role in the design/manufacture of the fight kits,” said Bellitti.
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