Hollywood is putting fresh weight behind an AI licensing consent standard designed to answer one of generative AI’s biggest questions: who gets to say yes, no, or pay up when a person’s face, voice, characters, or creative work are used by machines. The new Human Consent Standard arrives with support from major names including George Clooney, Tom Hanks, and Meryl Streep, giving the effort immediate visibility far beyond the usual tech-policy crowd.
That star power matters because the fight over AI use of human-created material is no longer abstract. It now reaches into likeness rights, creative ownership, and the growing tension between AI scraping and permission. In practice, the Human Consent Standard is being pitched as a practical way for rights holders to set terms before their identity or work gets absorbed into AI systems.
Behind it is RSL Media, a nonprofit cofounded by Cate Blanchett. The group is overseeing the standard and tying it to a broader push to make
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