AI in Creativity: What Really Changes for Brands
TL;DR: At the HUMAN X Conference, Abhay Parasnis from Typeface, Jessica Powell from AudioShake, and Mikayel Vardanyan from Picsart explained that AI in creativity does not eliminate human value: it shifts the competitive advantage to relevance, personalization, taste, trust, and the ability to orchestrate increasingly complex workflows.
At the HUMAN X Conference, the panel moderated by Nora Ali tackled a crucial question for marketers, media teams, and tech companies: how is creativity changing when content production accelerates at the speed of AI? The answer that emerged is clear. Today, the problem is no longer just creating content quickly. The real issue is creating relevant, contextual content that is consistent with the brand and credible to the audience.
In summary: AI drastically reduces production time and costs, but makes what cannot be easily standardized more important. The most important thing is that value shi
We współpracy z: https://en.cryptonomist.ch/2026/04/07/ai-in-creativity-what-really-changes-for-brands/
