New survey data reveals how merchants crypto adoption is moving from niche experiment to mainstream commerce across the United States.
Customer demand pushes merchants toward cryto adoption
New research from the National Cryptocurrency Association (NCA) and PayPal shows that nearly 4 in 10 U.S. merchants are already integrating crypto at checkout. According to the study, 39% of businesses now accept cryptocurrency as a payment option, reflecting a clear response to evolving customer preferences.
Moreover, expectations for the next few years are even stronger. More than four in five merchants, or 84%, believe crypto payments will become a common feature of commerce within the next five years. This signals a structural shift in how businesses think about payments, demand, and digital customer journeys.
Customer interest is the primary catalyst behind this shift. Nearly nine in ten merchants, or 88%, report receiving inquiries from shoppers about paying with crypto. Furthermo
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