Throughout history, we’ve witnessed breakthroughs that didn’t just improve things—they’ve also completely reshaped human experiences. In commerce, similar paradigm shifts have repeatedly altered how people shop and how businesses operate: the first cash register changed bookkeeping; the introduction of the barcode completely changed global logistics; and the arrival of the internet changed our reliance on physical stores. Today, the world of retail and payments stands on the verge of another such monumental moment: agentic commerce.
Agentic commerce is a fundamental shift that will reshape how consumers discover, search, and purchase products. In the coming years, shoppers will embrace AI agents that discover products, compare options, negotiate prices, and complete purchases to give them exactly what they want, at prices that work for them.
Unlike predictive AI (which helps us forecast), or generative AI (which helps us create), agentic AI takes the crucial st
We współpracy z: https://fortune.com/2025/10/27/google-cloud-president-revenue-matt-renner-how-agentic-ai-will-change-commerce/
