Brave browser users topped 101 million monthly active users on October 3, 2025, with 42 million daily active users, showing strong engagement and retention.
What the 101M MAU and 42M DAU figures mean
On October 3, 2025 Brave announced it reached 101 million MAU and reported 42 million DAU, a DAU/MAU ratio of 0.42. Moreover, this level of activity suggests above-average user engagement compared with many consumer apps.
Consequently, the figures matter for monetisation, partner deals, and on‑chain reward flows.
How this affects brave browser market share and adoption
While absolute MAU growth signals momentum, browser market share comparisons require consistent cross‑platform metrics. However, the milestone bolsters Brave’s position among privacy‑focused alternatives and strengthens its case in the broader browser landscape.
Brave Rewards and Basic Attention Token (BAT)
Brave continues to lean on its opt‑in ad model, Brave Rewards, which uses the Basic Attention To
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