What looked like a rebound at first glance reflected something deeper; a change in the nature of demand. As digital assets rallied, institutional flows became more targeted, and corporate balance sheets emerged as a key driver of market structure. Bitcoin rose 29.8%, reaching a new all-time high in June, according to CoinDesk Data, but it was the nature of the buyers, not just the size of the move, that marked a turning point. With public companies increasing their BTC holdings by nearly 20%, and expanding into assets like ETH, SOL and XRP, corporate treasury adoption has entered a new phase, with the potential to reshape the asset landscape.
Corporate treasuries take the lead
Bitcoin’s performance in Q2 was not led by retail flows or leveraged positions. Instead, capital came from corporate treasuries. Public companies added nearly 850,000 BTC to their balance sheets by quarter-end, marking a 19.6% increase. For the third consecutive quarter, corporates outpaced ETFs in net accumula
We współpracy z: https://www.coindesk.com/coindesk-indices/2025/07/16/q2-2025-from-balance-sheets-to-benchmarks
