Since late 2024, BBVA’s private‑banking arm in Switzerland has been quietly advising clients to add Bitcoin and Ether to their holdings. According to Philippe Meyer, who leads digital and blockchain solutions at BBVA Switzerland, wealthy customers should allocate between 3% and 7% of their portfolios to crypto. Based on reports, this advice aims to boost returns without exposing investors to outsized risk.
Early Adoption Timeline
BBVA began executing crypto trades in 2021 for a handful of clients. By September 2024, Meyer says the bank had started formally recommending a 3% Bitcoin stake in balanced portfolios.
Now, risk‑tolerant clients can move up to 7% into digital assets, reflecting BBVA’s growing confidence in crypto as a mainstream option.
Client Reaction And Risk Views
Many clients have responded well so far. Meyer notes that even a small 3% allocation “already boosts the performance” of a diversified portfolio and “you are not taking a huge risk”
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