More than 50% of the physical toys that Hasbro produces are made in China. That has put the G.I. Joe and My Little Pony manufacturer squarely in the crosshairs of President Donald Trump’s turbulent trade war between the world’s two largest economies.
“In February, and then again in April, and then again, every tweet after that, it has had a material impact on how we think about that $2 billion business,” said Gina Goetter, Hasbro’s chief financial officer and chief operating officer, during a Fortune COO Summit event hosted by Boston Consulting Group.
Her motto to respond has been simple: Don’t overreact, operate in facts, and avoid analysis paralysis. And Goetter applies that thinking to both how she responds internally at Hasbro and how she explains the company’s thinking to Wall Street investors as tariffs and counter-tariffs continue to evolve. “I have found that the way to really anchor everyone is on what we know in that moment and the decisions that
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