EasyJet Plc is considering a loyalty program as more airlines explore subscription services to lock in repeat customers.
The budget carrier wants to learn from other programs on the market before going ahead, Chief Executive Officer Kenton Jarvis said on Monday.
“It’s just on the drawing board,” Jarvis said at EasyJet’s opening of Southend Airport in southeast England. “We’re having a look at what that might look like.”
Airlines across Europe have recently added or overhauled their loyalty programs as they explore ways of eking more value out of their most lucrative customers. British Airways announced tweaks to its loyalty program earlier this year, linking awards more closely to spending patterns rather than distance flown, in a move that has prompted a backlash from some members.
Last week, budget carrier Ryanair Holdings Plc introduced a “Prime” program, offering free seat selection, travel insurance and access to member-only ticket sales for an ann
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