Coinbase (COIN) is adding bitcoin-backed loans to its U.S. product lineup, leaning on Morpho, the largest lending platform on its Base network, to drive eyeballs and wallets to its growing on-chain economy.
The lending product isn’t completely new: those familiar with playing on Base have long been able to borrow USDC against their bitcoin on Morpho or via other DeFi services. What’s new here is the easy access: Coinbase is baking Morpho’s borrow books into its own widely popular user interface, removing a critical barrier to entry.
„This is a moment where we’re planting a flag that Coinbase is coming on-chain, and we’re bringing millions of users with their billions of dollars,” said Max Branzburg, head of Consumer Products at Coinbase.
Personal loans in the on-chain world look fundamentally different from the predominant lending deals offered by banks and lenders. Those stalwarts of the regular economy rely on borrowers’ credit score in deciding whether to write a loan, and determ
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