Dubai’s Virtual Assets Regulatory Authority (VARA) announced updated marketing guidelines for firms promoting virtual assets, marking a significant step toward strengthening investor protection in the UAE.
The new rules, effective Oct. 1, will require companies to provide clear warnings about the risks associated with digital currencies.
Stricter marketing rules
The guidelines mandate that all advertisements prominently feature a disclaimer stating that virtual assets “may lose their value in full or in part” and are subject to “extreme volatility.” This approach aims to ensure that potential investors are aware of the risks before engaging in the often volatile crypto market.
VARA CEO Matthew White emphasized the importance of responsible advertising. He stated:
“By offering clear and actionable guidelines, we are supporting virtual asset service providers (VASPs) in delivering their services responsibly while building trust and transparency in the market.”
Dubai’s new
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