Amid regulatory changes, innovation pivots, and strategic company rebrandings, the rapid advancement of blockchain technology has created a wave of adaption globally. As it does so, media companies have been increasingly turning to this technology to address challenges in the media industry. These include the likes of security, efficiency, and transparency.
This blockchain shift occurs in a market estimated at around $2 trillion, creating a whole new world of opportunities for how media content can be developed, distributed, and most importantly, securely monetized. As media companies jump on this bandwagon, it’s crucial to understand and assess the role of firms like AdEx which are pushing for innovation through the integration of blockchain tech.
Blockchain as a Solution
From copyright infringement and advertisement fraud, to an opaque backlog of royalty distribution claims and issues, blockchain technology promises a solution for long-hindering issues in the media industry. The bl
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