Memecoins have always been dumb since the dawn of time. Okay, since 2013 when Doge came onto the scene which is an aeon in crypto history. They meme, therefore they are, and that’s about all they do. At least so the thinking went – and so it stayed for well over a decade. So why, all of a sudden, are memecoin projects rethinking a strategy that’s served the industry for over a decade?
The answer can be summarized in a single abbreviation: WOMIO. Its vision of reimagining memecoins with genuine utility built in has found what VCs like to call “product market fit.” WOMIO may not be the first project to attempt this feat, but in 2024, the year of memecoin saturation, it feels radical. Yet already there are signs that WOMIO’s utility-driven memecoin thesis is prompting other projects to follow suit.
Making a Memecoin
The beautiful thing about memecoins is that anyone can create one. The downside is that anyone can create one. And therein lies the rub. In a year in which memeco