Immersive Web3 gaming platform Upland has announced an extension of its collaboration with the NFL Players Association (NFLPA) for the fourth season.
The collaboration, which also includes OneTeam Partners (OneTeam), will focus on creating new avenues of engagement and rewards to the existing ones for the upcoming NFL season, Upland said in a press release shared with Finbold on September 13.
“We’re thrilled to continue our partnership with the NFLPA and OneTeam for the 4th year in a row.<..> Being named NFLPA’s Licensee of the Year in 2022 was a significant achievement, and it inspires us to keep innovating in this coming season,” said Idan Zuckerman, Co-Founder of Upland.
Through the partnership, users will be able to collect, trade, and compete with virtual items linked to actual NFL players. At the same time, fans can participate in season-long competitions and wear their digital gear in the Upland metaverse.
Notably, the collectibles cover various 3D a
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