Today, among the main news, an screenshot of a promotional image of BlackRock’s Bitcoin ETF is circulating on X.
New $IBIT ad just dropped. IMO simple, modern, effective. In sweet spot bt boring legacy fund co ad and “hey fellow kids” type stuff. Strong advisor-friendly vibes. BlackRock on brink of pulling away as the category liquidity king, going for kill w more ads makes sense. https://t.co/V8VVgB2G8d
— Eric Balchunas (@EricBalchunas) February 19, 2024
The screenshot captures the graphics of the ad that BlackRock has been using for days to promote its Bitcoin ETF even in the world’s leading financial newspapers, such as the Wall Street Journal.
Full page today. WSJ. Narrative in full send. #Bitcoin #ETH ##XRP #XLM pic.twitter.com/6EdNJ4TGzx
— Tony (@tony_xrpz) February 17, 2024
Latest news from BlackRock’s ETF: Bitcoin as progress
This ad is dominated by the phrase “Bitcoin ETFs have landed”, but probably the most interesting thing is what they write at the bo
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